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Contact UsHow to price a membership
Choosing a price, structuring annual plans, and changing prices later without alienating existing members.
Price against the outcome, not the content volume
Charging by how much material you produce pushes you toward publishing more rather than publishing better, and it anchors members on quantity — which is the one dimension where a free competitor can always beat you.
Price against what the membership lets someone do or avoid. A membership that saves a freelancer one billable hour a month is straightforwardly worth more than $10, and that argument works on the pricing page.
Offer annual, and discount it properly
Annual plans improve cash flow and remove eleven chances to churn. A 15–20% discount against monthly is the usual range and is enough to move a meaningful share of members.
Show the annual price as its monthly equivalent alongside the total. "$8/month, billed annually" is easier to compare against your monthly tier than "$96/year".
Raising prices later
Grandfather existing members at their current rate, at least for a defined period, and tell them plainly that you are doing it. This converts a price rise from a reason to cancel into a reason to feel well treated.
Announce the change before it takes effect, with the date. The people most likely to churn over a price rise are the ones who find out by looking at a bank statement.
